Augmented Reality (AR) Development Services
Technology designed to augment your reality.
What is AR?
Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory simulants that are provided through technology. It is a growing trend among companies involved in mobile computing and business applications in particular.
Augmented reality (AR) allows us to create three dimensional virtual objects or information over the real world and the things that surround us, or even hide things from them. AR got a lot of attention in 2016 when the game Pokémon Go made it possible to interact with Pokémon superimposed on the world via a smartphone screen. Since then, augmented reality has become increasingly popular and a part of everyday life.
Today the development of AR apps isn’t exclusively for entertainment purposes, but head towards more practical directions and facilitate our daily life. Νavigation systems that show the street on live views, applications that recognize objects or interest points and come up with detailed information, solutions that guide us and help us repair anything in our house. All of the above are just examples of where AR is heading today.
Where AR is slowly gaining even bigger application is on business solutions that allows to improve our business’s function, but also our customers’ experience.
AR Benefits
Unique Customer Experience
Heightens User Engagerment
Increased Business Performance
AR has a number of practical applications for organizations across different industry sectors. Some examples of industry specific applications include:
Retail
In retail augmented reality has various opportunities. Manufacturers allow their customers to virtually try their products before they buy them: “placing” their furniture on their space (ie IKEA), to “try” clothes at home (ie Adidas) or “apply” makeup on their face (ie L’oreal).
Healthcare
AR is offering a new set of opportunities and benefits to healthcare professionals, medical students, and others to get a better experience. Medical students attend anatomy lessons through three dimensional programs, while surgeons are guided/helped during surgeries.
Education & Training
AR technology into the classrooms can make education more engaging.AR not only helps students with getting information in an interactive way, but is also simplifying the task of teachers.
Tourism & Maps
One of the industries that can also benefit from the augmented reality is tourism. Museums allow more in-depth information about the exhibits and archaeological places project pictures of ancient civilizations on top of today’s ruins, combining the past with the present.
Social Media
Augmented Reality is also redefining the way people engage on social media. A lot of social networking platforms like Snapchat, Facebook, and Instagram are empowering users to add AR features to their content and share with their app fellows.
Our Projects
UpcoMinds has developed AR applications for its customers, such as the Thor solution for the company Absolutezero, which allows the distanced viewing of sports games, concerts, merchandise exhibitions and of other events via 360o high resolution (8K) cameras. Additionally, the application offers the option of presenting useful information, as well as the option of changing cameras to watch the event through different angles and lenses. In parallel, UpcoMinds is developing Locit which allows the search, optical recognition and real-time tracking of lost items in the real world. Locit can be utilized by warehouse management systems by pinpointing the exact location of one or more packages in a warehouse and their route.
UpcoMinds’s experience in the development of AR applications is an important tool for our clients that are in the look for innovative solutions in their businesses. AR can be used within the frame of automation of business processes, for the improvement of the employees’ effectiveness and efficiency, and also during the development of mobile applications by combining innovation with excellent customer experience.
